Tuesday, September 20, 2005

Is It Real? The Trend toward the Authentic in Product Design

Until recently, designers and manufacturers have been constrained in the materials they could draw from to respond to the consumer demand for authenticity. Plastic, the magic material of the 1950s, has dominated product design with its synthetic versatility. With its ability to mimic almost any material, the choice for designers has often not been which material, but which plastic?

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